The idea is that over the course of the year, various elements of the area will be woven together through photography and writings around several themes. Public forums are also scheduled throughout the year based on the themes as well. Karrie Jacobs, founder of Dwell magazine, will be at the first forum in May.
I think this area could definitely use some more optimism, even if it borders on artsy naivete. I wonder though if anyone outside the architecture field will notice it much. (Is there any irony in my pessimism about optimism?)
More information on the project is at Snapshots.